Mandala Research recognized the need to understand the 85% of tourists who drive to their destinations. This drive market has been underserved and taken for granted for decades creating missed opportunities for myriad travel businesses and destinations. AARP was a lead sponsor of the study and based on the results was able to target specific psycho-graphic groups with discounts, promotion and marketing for their drive holidays.

The state of Oregon tourism agency partnered with the state arts council and the state historic preservation department to underwrite an extensive research study on culture and heritage in the State. Recognizing that the vast majority of visitors to Oregon were unaware of the State’s wealth of cultural assets, The research focused not only on key feeder markets outside the state, it delved deeply into perceptions of those within the state and segmented the market based on driver of destination choice. The research was used extensively in their marketing and advertising campaigns and helped Oregon to shift perception of the State.

With a diverse portfolio of locations in primary residential and tourism destinations, Tanger needed to understand who their shoppers were and what they wanted from their shopping experience. Our teams of interviewers were dispatched around the country to learn who, when, why and what these shoppers wanted. Not only did we provide quantitative information for each mall, we also provided benchmarking and recommendations for the portfolio overall.

At Mandala we believe in matching people with place as the best way to build and sustain a successful tourism industry. For Corpus Christi, this turned out to be an easy task. By focusing on niche markets like outdoor adventure and birding, we were able to provide strong messaging that would resonate with high value tourists and help the city differentiate itself from other destinations along the coast.